What Are Product Listing Ads OR PLA Ads and How Do They Work? Guide 2023

What Are Product Listing Ads OR PLA Ads and How Do They Work? Guide 2023

A product listing ad is a form of online advertising that allows you to list your product for sale on Google. You can use these ads to display your products on the Google Search results page. The idea behind these ads is that the advertiser pays for each clicks the ad receives. This way, they get the most clicks for the least amount of money. If you’re wondering how you can make money with PLA ads, then you’re in luck because you can earn money with product listing ads by selling your products.

So, what exactly is a product listing ad? Product listing ads are a new type of ad that Google is testing out. In short, these are ads that appear when a user searches for a specific keyword. This means that you can get a ton of exposure for your products and services, as well as your brand, without paying a dime.

How Do PLA Ads Work?

PLA ads Work by displaying product listings on search results. This ad format is very effective because it can increase sales. It is a smart way to advertise your products online. If you are selling products online, you should consider using PLA ads. This means that you can display your product listings on search results.

It is good for you to advertise your products using these ads, especially if you are selling a large number of items. This can be a good strategy for you if you sell a large number of items online.

Product Listing Ads Types:

You can use product listing ads to promote your products or services. There are two different kinds of ads you can use:

1). PLA ads:

PLA stands for product listing ads. This type of ad appears at the bottom of the page or the top of the page in the form of shopping ads, where your product image, URL, and price are mentioned.

2). Banner Ads:

Banner ads are the first type of ads that you can choose. These ads appear also on the third-party website at the top or the middle or sidebar of the page.

3). Display Ads on other websites:

Display ads on third-party sites appear on the side of the page. These ads appear on the right and the left sides. Display ads are usually shown when you are searching for a product or service that you are looking for.

4). Social media marketing:

you can also sell your products using social media platforms like Facebook, and Instagram.

Should You Use PLA Ads for Your Products?

As PLA ads increase sales, a lot of people will be interested in advertising their products on the site. Some people are buying products that they have seen advertised on the internet. You can also benefit from using the service as it will help you to promote your product to new customers. Using the PLA ads service can be a good idea as it will bring new customers to your business.

However, you must consider some things before you decide to use PLA ads.

  • you will have to spend some money on analyzing your product.
  • You will need to do is to pay for the service.
  • You will get a certain number of ad placements for the monthly or weekly fee depending on your budget.
  • After that, you will have to pay for any extra services.

PLA ads as part of your marketing budget, consider the following:

Sales volume

Product listing ads are one of the best ways to advertise online. To make sure that your ads are effective, you should look into making sure that your ads appear on sites where your products are targeted to appear You need to think about the sales volume and how to increase the number of clicks to your site. The first thing that you should do is set up your ad campaign by using.

  • Payment method
  • Your products
  • Your website URL


One way to make sure that you have good listings is to focus on competitiveness. It’s important to think about the competition that you will have. If you don’t know about the competitors, you will not be able to beat them.

Ads Budget

It is important to make sure that your budget is right. Make sure that you spend enough money on advertising, so that you can attract a large number of visitors to your website. If you don’t have enough visitors, you will lose money. If you want to become a successful seller, you should keep your budget low and once you start getting sales you can increase value by improving product quality or styling.

Website quality

Good site quality is one of the best ways to generate interest from potential buyers. When you are creating a listing for ads, it is important to make sure that the design is clear and easy to understand. If people can’t easily understand what the item is for or how to buy it, they won’t be interested in it. You should only hire the services of a Digital Marketing agency that has experience in the industry.

How to Get Started PLA ads in Google ads

If your business meets the Product listing ads’ basic requirements, you will be eligible to sell your product in Google ads. There are two kinds of listings that you can place. The first one is Product listing ads. If you want to place this type of ad, you will need to have a merchant account that is Google Adsense compatible.

Use the Merchant Center account to Set up Your PLA ads:

When you open your merchant center account, you can see the different options that you have. One of them is PLA ads. If you want to list your product in google ads, you should be aware that you need to have a merchant account that is Google ads compatible. you can link your Google ads account with a google merchant account to run shopping ads.

If you have a merchant account that is not google ads compatible, you should contact your merchant account provider. You should ask them for a merchant ID. You will find this ID in your merchant center account. It is very important to get your merchant ID. Once you have it, you can enter it into the merchant center account.

Verify and Claim Your URL:

You need to verify and claim your URL so that you can start selling products online through the merchant center. The first step is to verify your URL. For this, you need to visit this link: https://sellercentral.google.com/merchants/getverification.

Add Product Data:

This is the second step you need to follow. You need to add the product data. You should also make sure that the name of the product you are adding is unique. If you do it properly, your product listing will be approved within 24 hours. Get Paid Instantly:


In the end, I think you are well aware of how to set up and run Google product listing ads. if you still have problems creating listing ads you can contact us we will help you regarding.


SEOMate1 is the leading digital Marketing platform that provides SEO and PPC services worldwide and is always ready to provide the best tips and tricks to keep you safe.

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