Voice search has grown rapidly in recent years, with the rise of smart assistants such as Amazon’s Alexa, Google’s Assistant, and Apple’s Siri. It is estimated that by 2024, half of all online searches will be conducted through voice commands. This significant shift in search behaviour means that businesses need to start optimizing their websites for voice search now to stay ahead of the curve.
How you can optimize your website for voice search in 2024, adhering to Google’s E-E-A-T standards to ensure high-quality and relevant content that will attract and engage users through voice search.
Understanding Voice Search
Voice search is the ability to conduct a search query through spoken words instead of typed keywords. It is powered by natural language processing (NLP) technology that enables smart assistants to understand and process human language. As technology continues to advance, voice search capabilities are becoming more sophisticated, allowing for more accurate and natural conversations.
Why Optimize for Voice Search in 2024?
The number of voice search users is constantly increasing, with approximately 1.8 billion global users in 2021. A study by ComScore predicts that by 2022, voice search will account for 50% of all search queries. This means that businesses that have not optimized for voice search risk losing out on potential customers and falling behind their competitors.
[Tip] Consider optimizing for local voice search by including location-specific keywords and providing accurate and updated business information on your website. This will increase your chances of being selected for location-based voice search results.
E-E-A-T Standards for Voice Search Optimization
Google’s E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These standards are crucial for all types of search, but particularly for voice search where users expect quick and accurate answers. To optimize your website for voice search, you must ensure that your content showcases your expertise, authority, and trustworthiness.
Your website should demonstrate a high level of expertise in your industry or field. This can be achieved through creating informative and detailed content, which showcases your knowledge and understanding of the topic. Use language that reflects your expertise and provides value to your audience. Remember, smart assistants will only select the most relevant and trustworthy content for voice search results.
Authoritativeness refers to your website’s reputation and credibility. This can be established through backlinks from reputable and authoritative sources, as well as being mentioned in top publications. Enhance your website’s authority by regularly publishing high-quality content that is referenced and cited by others in your industry.
Users need to trust your website and the information it provides. This can be achieved by ensuring that your content is accurate, up-to-date, and backed by credible sources. Use data and statistics from reliable sources to add credibility to your content. Building trust with your audience will increase the chances of your website being selected by smart assistants for voice search results.
Tips for Optimizing Your Website for Voice Search
– Use long-tail keywords and conversational language in your content to match the way people speak when using voice commands. For example, instead of searching for “best restaurants,” a user may ask “what are the best restaurants near me?”
– Improve your website’s loading speed as users expect quick and seamless responses from voice search.
– Incorporate structured data markup to provide search engines with more context about your website’s content, making it easier for them to understand and rank your site for voice search queries.
Frequently Asked Questions
Do I need to have a mobile-friendly website to optimize for voice search?
Yes, most voice search queries are done through mobile devices, so having a mobile-friendly website is crucial for voice search optimization.
How can I ensure that my website’s content is relevant for voice search?
Conduct thorough keyword research and use long-tail keywords and conversational language in your content. Also, consider the questions your target audience may ask and provide informative answers within your content.
Is voice search only used for informational queries?
No, users also utilize voice search for transactional and navigational queries. Optimizing for all types of search queries will increase your chances of being selected for voice search results.
“Voice search will continue to shape the way we search for information and do business. As such, it is essential for businesses to stay ahead of the curve and optimize their websites for this emerging technology.” – Rand Fishkin, CEO of SparkToro.
Keep in mind that optimizing for voice search is an ongoing process, and as technology continues to evolve, businesses will need to adapt their strategies accordingly.
In 2024, voice search is expected to dominate the world of online search, with half of all searches being conducted through voice search. if you have any questions let us know.