Validation for 'Crawled – currently not indexed' often stays at Started or fails. Why it happens, what each status means, and what to fix before you restart it.
Search Console clicks and GA4 sessions never match exactly. Here's why, plus a free script that compares them page by page and flags the gaps worth fixing.
Can't find your site in Google's Preferred Sources tool? Usual causes: no fresh content, a subfolder URL, or searching the wrong way. Here's the fix.
robots.txt controls crawling, Google-Extended controls Gemini training, and llms.txt does nothing for Google Search. What each file does, with tested examples.
Add Google's Preferred Sources button to WordPress without a plugin: one post, every post, or your footer. Includes tested code, GA4 tracking, and fixes.
A Search Console property follows the AI setting of its closest parent that has one. How domains, subdomains and URL prefixes inherit it, with examples.
An AI Overview takes one position in Search Console, and every link inside it gets that same position. Here's what that means for your average position and CTR.
The Search Profile badge sends people to follow you on Google. The Preferred Sources button asks them to pick your site in Top Stories. Here's which to use.
Include lets your site appear and be linked in AI Overviews, AI Mode and Discover AI features. Exclude removes it, but not from normal results. What changes.
Can't find the generative AI report in Search Console, or it shows no data? Here are 8 reasons, from low AI impressions to an inherited exclude setting.